SPOTLIGHT
Asia’s Largest Real Estate Content Marketing Agency
Who We Are
SPOTLIGHT is a joint venture between Thoughtrains and The Edge, two industry leaders combining Brand Building via creative storytelling with real estate sales expertise.
The best stories are the ones that make people say: That’s me. That’s when they stop watching an ad — and start owning the message
Our strength lies in blending award-winning brand strategy and creative design (Thoughtrains) with $1B+ real estate advisory, development, product and sales strategy know-how (The Edge).
The result? Content that doesn’t just look good — it sells.
The result? Content that doesn’t just look good — it sells.
Our Vision
To be Asia’s most trusted and largest real estate-focused Branded content marketing agency, redefining how developers, projects, and brands tell their stories to the world.
Our mission
To craft authentic, impactful, and memorable content that drives brand recall.
To translate developer visions into powerful stories that buyers connect with emotionally.
To deliver measurable business outcomes, where every campaign strengthens trust, generates inquiries, and accelerates sales.
Why SPOTLIGHT?
- Real Estate Core DNA – We don’t just create content; we create sales conversations. With The Edge’s deep real estate experience, every film, reel, or campaign is backed by market insights and buyer psychology.
- Creative Brilliance – Thoughttrains’ design, brand strategy, and award-winning campaigns ensure that content is not just informative but unforgettable.
- SPOTLIGHT manages the entire lifecycle of real estate storytelling.
- Asia-Wide Impact – We operate at scale, with the ambition and resources to serve developers, projects, and brands across India and Asia.
- Measurable Outcomes – Our content is built to move the needle — from brand trust to lead generation to final closures.
Our Services
Content
Corporate Communication
Content
Employee & Stakeholder Stories
Content
Project-Centric
Content
Marketing & Performance
Platforms We Leverage
Your buyers are everywhere. We make sure your brand is too.
- Social Media: Instagram, Facebook, LinkedIn, YouTube, Twitter
- Real Estate Platforms: 99acres, MagicBricks, Housing.com
- Search & Retargeting: Google Ads, Meta Ads
- Direct Channels: WhatsApp Marketing, Email Campaigns
- Communities: CREDAI-MCHI, NAREDCO, Developer Forums
Our Promise
At SPOTLIGHT,
We create Brand Stories, build trust, drive conversations, and deliver sales. That’s why leading Corporates
choose us as their long-term brand partners.
SPOTLIGHT “Asia’s Largest Real Estate Content Marketing Agency.”
