Home > EDGE Developments
Developments

Transforming Land Parcels
Into Iconic Projects

Transforming Land Parcels Into Iconic Projects

At The Edge, our Developments vertical is dedicated to transforming land parcels into iconic, high‑performing projects that set new benchmarks in design, quality, and customer experience.

Every project is guided by:

  • Deep understanding of market demand
  • Commitment to timely delivery
  • A focus on creating exceptional lifestyles for buyers
  • From concept to completion, we offer a fully integrated development service — aligning feasibility, product planning, design excellence, funding strategies, and sales acceleration to ensure strong returns for every stakeholder.
  • Due to our experience from business advisory of executing 45+ landmark projects for 20+ top real estate brands, ₹8,500+ crore in sales influenced, and $7 billion+ GDV delivered, Girish Chhalwani and the team at The Edge have been a driving force in shaping high‑value developments across India.
Transforming Land Parcels Into Iconic Projects
Land & Feasibility
Our Core Expertise

Raw Land To Landmark Living
See How Every Step Creates Value

Land & Feasibility

Land & Feasibility

  • Strategic Land Identification & Due Diligence
    Locating high-potential sites with clear legal titles.
  • Feasibility Studies
    In-depth market research, demand analysis, and ROI projections.
  • Product Planning
    Defining the optimal unit mix, size, and specifications aligned with buyer needs and market positioning.

Design, Planning & Sustainability

Design, Planning & Sustainability
  • Master Planning & Architecture
    Partnering with top architects and urban planners to deliver functional, future‑ready layouts.
  • Lifestyle Amenities Planning
    Designing community experiences such as clubhouses, sports zones, wellness spaces, and landscaped greens to elevate living standards.
  • Sustainable Development & Green Building
    Integrating eco-friendly materials, energy‑efficient systems, rainwater harvesting, solar solutions, and IGBC/LEED standards.
  • Nature-Based Initiatives
    Preserving natural landscapes, creating biodiversity zones, and incorporating open air living concepts.
Design, Planning & Sustainability
Construction & Technical Excellence

Construction & Technical Excellence

Construction & Technical Excellence
  • Robust Civil & Structural Engineering
    Ensuring durability, safety, and superior build quality.
  • MEP (Mechanical, Electrical & Plumbing) Integration
    Smart, efficient, scalable infrastructure for water, power, HVAC, and automation.
  • Quality Control & Compliance
    Stringent checks to meet or exceed global benchmarks.
  • Timely Delivery
    Efficient scheduling, milestone tracking, and resource management for on time possession.

Funding & Financial Structuring

  • Capital Planning
    Structuring funding models to ensure smooth project execution.
  • Investor & Lender Coordination
    Managing equity, debt, and JV partnerships for financial stability.
  • Cost Optimization
    Balancing construction quality with cost efficiency to maximise returns.
Brand, Positioning & Sales

Brand, Positioning & Sales

Brand, Positioning & Sales
  • Project Identity Creation
    Naming, branding, and storytelling to connect with the target audience.
  • Multi-Channel Marketing
    Integrated campaigns across digital, print, and outdoor channels to drive early demand.
  • Sales Strategy
    Combining strong in house teams with channel partner networks for faster absorption.
  • Pricing & Launch Strategy
    Balancing competitive rates with premium positioning.

End-to-End Customer Experience

End-to-End Customer Experience
  • Sales Lounges & Show Units
    Immersive, high-quality presentation spaces to inspire buyers.
  • Transparent Communication
    Regular construction updates and milestone tracking.
  • Handover & After-Sales Support
    Seamless possession and long-term service engagement.
End-to-End Customer Experience