Girish Chhalwani is a visionary real estate leader known for his ability to identify, evaluate, and unlock land value with precision and foresight. A Business Management graduate from the University of Mumbai, he has strengthened his expertise with a PGDFM, an MBA in Marketing, and global certifications in Change Management, Strategy Management (IBMI, Germany), Digital Marketing (Google), and Strategic Sales Negotiation (Mercuri Goldman). This blend of academic rigour and on-ground experience gives him a rare combination of strategic clarity, operational depth, and market intelligence. Before establishing THE EDGE in 2017, Girish held leadership roles across renowned real estate organisations including Lodha Group, Bhairaav Group, and Adhiraj Capital City. He has successfully built and led diverse business verticals of Channel & Distribution Sales—also played a key role in Lodha Group’s expansion into the South East Asia & GCC market. As the founder of THE EDGE Developments, Girish specialises in land identification, acquisition processes, regulatory navigation, pricing structure, and market positioning. His deep understanding of land development enables the creation of plotted communities, villa estates, and large-scale developments that are aligned with future demand and long-term value creation. From Sales Manager to Business Architect His journey began on the ground — as a multi-ticket sales closer at Lodha. He soon moved into cross-functional leadership roles, contributing to channel strategy, international sales, product planning, and marketing — even generating significant revenue from regions like Southeast Asia and Dubai. By 2015, Girish had internalized the DNA of real estate scaling — and chose to channel that insight into building his own Business & Corporate Advisory. He has led over 45+ project launches, partnered with and executed 250+ marketing campaigns — directly or strategically influencing over ₹8,500 Cr in sales as Professional & Entrepreneur. As he founded a specialized Development vertical within The Edge, Girish also drives plotted developments, joint ventures, and luxury villa communities — especially in emerging markets like Karjat, Pali, Khopoli, and Raigad (Mumbai 3.0). His expertise in regulatory navigation, land structuring, and market mapping helps unlock long-term value for landowners and investors.

How Infrastructure Changes Human Behaviour (Not Just Property Prices)

Short answer:
Infrastructure changes human behaviour by altering how people value time, distance, opportunity, and quality of life. When movement becomes easier and faster, people don’t just travel differently — they live differently.

This is why infrastructure doesn’t merely shift real estate prices.
It reshapes choices.


The Biggest Urban Myth We Still Believe

There is a persistent myth in urban conversations:

Infrastructure only impacts property prices.

That is surface-level thinking.

In reality, infrastructure influences:

  • Where people choose to live

  • How far they are willing to commute

  • What they consider “close” or “far”

  • How they balance work, family, and health

  • What they value in a home and a city

Prices are the last signal, not the first.


Why Distance Is Psychological, Not Just Physical

Before infrastructure:

  • 20 km feels far

  • 60 minutes feels unbearable

After infrastructure:

  • 40 km feels manageable

  • 60 minutes becomes productive time

When roads, rail, airports, and digital connectivity improve, mental maps collapse.

People stop asking:
“Is it far?”

They start asking:
“Is it connected?”

That shift alone changes settlement patterns.


How Infrastructure Alters Daily Life Decisions

Direct answer:
Infrastructure reduces friction — and friction dictates behaviour.

When friction drops:

  • People accept longer physical distances

  • Employers decentralise offices

  • Families move outward

  • Lifestyle becomes a deciding factor

  • Cities spread horizontally, not vertically

This is why new corridors grow even before housing stock catches up.

Behaviour moves first.
Construction follows later.


Why People Don’t Leave Cities — They Leave Friction

This is a crucial distinction.

People are not abandoning cities because they dislike opportunity.
They are leaving because of:

  • Long commutes

  • Congestion

  • Noise

  • Pollution

  • Lack of personal time

When infrastructure creates alternative geographies that offer:

  • Connectivity

  • Employment access

  • Better living conditions

Migration becomes a choice, not an escape.


Infrastructure and the Rise of Hybrid Living

Infrastructure has enabled a new behaviour pattern:
hybrid living.

People now:

  • Work part-time from offices

  • Travel fewer days per week

  • Choose homes based on lifestyle, not proximity

  • Optimise for health, space, and time

This behaviour would collapse without:

  • Reliable transport

  • Digital infrastructure

  • Predictable commute times

Cities that support hybrid behaviour grow faster — and more sustainably.


Why Infrastructure Changes What People Value in Property

Once connectivity improves, priorities shift.

People start valuing:

  • Space over pin codes

  • Air quality over address prestige

  • Community over congestion

  • Time over location

This is why land, plotted developments, and low-density housing gain demand after infrastructure upgrades.

Not because they are cheaper —
but because they align with evolved behaviour.


The Domino Effect: From Infrastructure to Urban Form

The sequence is consistent across regions:

  1. Infrastructure improves

  2. Travel time reduces

  3. Behaviour adapts

  4. Migration patterns shift

  5. Housing demand follows

  6. Urban form changes

Urban sprawl happens when this is unplanned.
Urban growth happens when it is anticipated.


Why This Matters for City Planning

Cities fail when planners focus only on buildings.

Cities succeed when planners understand:

  • Behavioural response to infrastructure

  • How people actually use cities

  • What makes movement tolerable

  • How lifestyle choices evolve

Infrastructure is not about concrete and steel.
It is about human psychology at scale.


The Long-Term Implication

As infrastructure networks expand:

  • Cities become multi-nodal

  • Workplaces decentralise

  • Housing spreads outward

  • Congestion reduces — if planned

  • Livability improves

The cities that thrive will be the ones that:
design for behaviour, not just density.


Final Thought

Infrastructure doesn’t tell people where to live.

It gives them permission to choose.

And when people are free to choose, they don’t choose congestion —
they choose connection, space, and quality of life.

That is how cities truly change

Mumbai 3.0 Land Investment
author avatar
Girish Chhalwani CEO
Girish Chhalwani is a visionary real estate leader and Founder of THE EDGE Developments, known for identifying and unlocking land value through infrastructure-led and future-focused development strategies. With 18+ years of experience across sales, strategy, and land development, he has influenced over ₹8,500 crore in real estate transactions and advised multiple large-scale projects across emerging growth corridors in Maharashtra.
About the author
Girish Chhalwani
Girish Chhalwani is a visionary real estate leader and Founder of THE EDGE Developments, known for identifying and unlocking land value through infrastructure-led and future-focused development strategies. With 18+ years of experience across sales, strategy, and land development, he has influenced over ₹8,500 crore in real estate transactions and advised multiple large-scale projects across emerging growth corridors in Maharashtra.

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