Girish Chhalwani is a visionary real estate leader known for his ability to identify, evaluate, and unlock land value with precision and foresight. A Business Management graduate from the University of Mumbai, he has strengthened his expertise with a PGDFM, an MBA in Marketing, and global certifications in Change Management, Strategy Management (IBMI, Germany), Digital Marketing (Google), and Strategic Sales Negotiation (Mercuri Goldman). This blend of academic rigour and on-ground experience gives him a rare combination of strategic clarity, operational depth, and market intelligence. Before establishing THE EDGE in 2017, Girish held leadership roles across renowned real estate organisations including Lodha Group, Bhairaav Group, and Adhiraj Capital City. He has successfully built and led diverse business verticals of Channel & Distribution Sales—also played a key role in Lodha Group’s expansion into the South East Asia & GCC market. As the founder of THE EDGE Developments, Girish specialises in land identification, acquisition processes, regulatory navigation, pricing structure, and market positioning. His deep understanding of land development enables the creation of plotted communities, villa estates, and large-scale developments that are aligned with future demand and long-term value creation. From Sales Manager to Business Architect His journey began on the ground — as a multi-ticket sales closer at Lodha. He soon moved into cross-functional leadership roles, contributing to channel strategy, international sales, product planning, and marketing — even generating significant revenue from regions like Southeast Asia and Dubai. By 2015, Girish had internalized the DNA of real estate scaling — and chose to channel that insight into building his own Business & Corporate Advisory. He has led over 45+ project launches, partnered with and executed 250+ marketing campaigns — directly or strategically influencing over ₹8,500 Cr in sales as Professional & Entrepreneur. As he founded a specialized Development vertical within The Edge, Girish also drives plotted developments, joint ventures, and luxury villa communities — especially in emerging markets like Karjat, Pali, Khopoli, and Raigad (Mumbai 3.0). His expertise in regulatory navigation, land structuring, and market mapping helps unlock long-term value for landowners and investors.

Why Most Land Buyers Get Stuck

Most land journeys don’t fail at the time of purchase.

They fail quietly — months or even years later — when everything looks fine on paper, yet nothing really moves forward.

That silent pause is what being stuck in land actually looks like.


 

Buying the wrong land is rarely the real problem

This often surprises people.

In reality, most buyers don’t buy bad land. They buy land with incomplete understanding.

The title is clear. The paperwork is done. The intent is genuine. The money is paid.

And then progress slows — or stops altogether.

Because land doesn’t respond to intent. It responds to preparedness.


 

Buying land feels like an end. It’s actually the beginning.

Many people treat land purchase as a finish line.

There’s a sense of relief:

“Now I own land. It will take care of itself.”

That assumption is where most journeys begin to stall.

Ownership introduces a new phase — one that requires:

  • Regulatory awareness

  • Ground-level understanding

  • Monitoring access and usability

  • Tracking infrastructure execution (not announcements)

  • Adapting to evolving development rules

When buyers disengage after purchase, land doesn’t move forward. It simply waits.


 

Why paperwork creates a false sense of security

Another common reason people get stuck is over-reliance on documentation.

Documents can be technically correct and still practically limiting.

What many buyers discover later:

  • Access exists legally, but not physically

  • Use is permitted, but restricted by conditions

  • Development is allowed, but not viable

  • Infrastructure is proposed, but not prioritised

Paperwork confirms legal ownership. It does not guarantee functional ownership.


 

Land demands decisions even during quiet phases

This is the hardest part for most people.

Land requires attention when:

  • Prices are flat

  • Development feels distant

  • There are no clear external triggers

Many owners wait for something to “happen” — a road, a policy change, a market cycle.

But land rarely rewards passive waiting.

It rewards timely alignment.


 

When emotional attachment becomes a limitation

This is an uncomfortable but important truth.

People often become emotionally attached to land — and stop reassessing it objectively.

They stop asking:

  • Is this still the right use for this land?

  • Has the surrounding context changed?

  • Is holding still the best decision right now?

Legacy ownership is not blind attachment. It is informed stewardship.

Sometimes progress means rethinking, not holding tighter.


 

The real reason most land buyers get stuck

It’s not lack of money. It’s not lack of opportunity.

It’s the gap between buying land and growing with it.

Land evolves. Regulations change. Infrastructure shifts. Markets mature.

If the owner doesn’t evolve alongside the land, stagnation follows.


 

How long-term landowners avoid getting stuck

Experienced landowners do a few disciplined things consistently:

  • They revisit assumptions regularly

  • They stay close to ground realities

  • They seek clarity before urgency

  • They remain flexible about outcomes

  • They understand that timing is dynamic

Most importantly, they don’t confuse patience with inaction.


 

Final thought

Land doesn’t trap people.

People trap themselves by assuming land is static.

Buying land requires confidence. Owning land requires continuous judgment.

Those who stay engaged move forward. Those who disengage often get stuck — quietly, expensively, and indefinitely.

By Girish Chhalwani

Mumbai 3.0 Land Investment
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Girish Chhalwani CEO
Girish Chhalwani is a visionary real estate leader and Founder of THE EDGE Developments, known for identifying and unlocking land value through infrastructure-led and future-focused development strategies. With 18+ years of experience across sales, strategy, and land development, he has influenced over ₹8,500 crore in real estate transactions and advised multiple large-scale projects across emerging growth corridors in Maharashtra.
About the author
Girish Chhalwani
Girish Chhalwani is a visionary real estate leader and Founder of THE EDGE Developments, known for identifying and unlocking land value through infrastructure-led and future-focused development strategies. With 18+ years of experience across sales, strategy, and land development, he has influenced over ₹8,500 crore in real estate transactions and advised multiple large-scale projects across emerging growth corridors in Maharashtra.

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